{
  "id": "uc_bb4ac3b85f39",
  "slug": "paid-ads-search-term-negative-hygiene",
  "asset_type": "use_case",
  "name": "Autonomous Google & Meta Ads Wasted-Spend & Negative Keyword Auditor",
  "tagline": "Audits search-term reports and ad-set frequency daily via AdWhispr MCP, flagging zero-conversion queries and staging negative keyword lists for approval.",
  "description_md": "### 1. The Workflow Bottleneck & Problem Statement\nPaid search campaigns quietly bleed 20–30% of budget on irrelevant broad-match queries and fatigued creative variations between agency check-ins.\n\n### 2. Synthesized Agent Architecture & Connected Stack\n**Autonomous Google & Meta Ads Wasted-Spend & Negative Keyword Auditor** (`paid-ads-search-term-negative-hygiene`) is a verified production blueprint curated from **@adwhispr**'s real-world implementation.\n\n- **Primary Capability:** Audits search-term reports and ad-set frequency daily via AdWhispr MCP, flagging zero-conversion queries and staging negative keyword lists for approval.\n- **Connected Tool Stack:** AdWhispr MCP, AdLoop Cloud MCP, Google Sheets, Slack\n- **Execution Governance:** `Read-Only Discovery` → `Deterministic Policy Check` → `Ask-First Human Approval`\n- **Certified Builder Source:** [@adwhispr](https://adwhispr.com)\n\n### 3. Step-by-Step Implementation Blueprint\n1. **Trigger & Data Ingestion:** Configure your agent routine to watch **AdWhispr MCP** on a scheduled cadence or event webhook. Treat all external text as untrusted data inside XML fences.\n2. **Cross-System Enrichment & Verification:** Query **AdLoop Cloud MCP** to validate live capacity, account status, or code state before generating recommendations.\n3. **Human-in-the-Loop Action Staging:** Post a structured summary card to **Slack** with 1-click approve/edit controls so your team retains full oversight.\n\n### 4. Copy-Paste System Prompt & Routine Configuration\n```text\nImplement the 'Autonomous Google & Meta Ads Wasted-Spend & Negative Keyword Auditor' workflow curated with @adwhispr.\n\n1. OBJECTIVE:\nAudits search-term reports and ad-set frequency daily via AdWhispr MCP, flagging zero-conversion queries and staging negative keyword lists for approval.\n\n2. CONNECTED TOOL STACK:\nAdWhispr MCP, AdLoop Cloud MCP, Google Sheets, Slack\n\n3. STEP-BY-STEP EXECUTION LOOP:\n- Step A (Ingest & Ground): Query live inputs from AdWhispr MCP and cross-reference state in AdLoop Cloud MCP.\n- Step B (Analyze & Validate): Apply strict filtering rules, verify schema/policy constraints, and flag any anomalies or missing fields.\n- Step C (Stage & Report): Prepare the structured output, draft replies/tickets in Slack, and request human confirmation before executing any external send or production write.\n```\n\n### 5. Measured ROI & Production Impact\n- **Verified Outcome:** Eliminates wasted ad spend every week while keeping human marketers in full control of budget approvals.\n- **Builder Portfolio:** [Explore all capabilities by @adwhispr →](/u/adwhispr)\n",
  "primary_category": "marketing-seo",
  "categories_json": "[\"marketing-seo\", \"use-cases\"]",
  "tags_json": "[\"paid-ads-search-term-negative-hygiene\", \"use-case\", \"marketing-seo\", \"adwhispr\", \"adwhispr-mcp\", \"adloop-cloud-mcp\"]",
  "compatible_agents_json": "[\"grok-bot\", \"claude-code\", \"cursor\"]",
  "integrations_json": "[\"AdWhispr MCP\", \"AdLoop Cloud MCP\", \"Google Sheets\", \"Slack\"]",
  "includes_json": "[]",
  "safety_level": "Read-Only / Ask-First",
  "safety_summary": "Verified capability blueprint by @adwhispr.",
  "share_url": "",
  "deep_link_uri": "",
  "mcp_endpoint": "",
  "mcp_transport": "http",
  "install_command": "npx lightstate inspect paid-ads-search-term-negative-hygiene",
  "skill_markdown": "",
  "starter_prompt": "Implement the 'Autonomous Google & Meta Ads Wasted-Spend & Negative Keyword Auditor' workflow curated with @adwhispr.\n\n1. OBJECTIVE:\nAudits search-term reports and ad-set frequency daily via AdWhispr MCP, flagging zero-conversion queries and staging negative keyword lists for approval.\n\n2. CONNECTED TOOL STACK:\nAdWhispr MCP, AdLoop Cloud MCP, Google Sheets, Slack\n\n3. STEP-BY-STEP EXECUTION LOOP:\n- Step A (Ingest & Ground): Query live inputs from AdWhispr MCP and cross-reference state in AdLoop Cloud MCP.\n- Step B (Analyze & Validate): Apply strict filtering rules, verify schema/policy constraints, and flag any anomalies or missing fields.\n- Step C (Stage & Report): Prepare the structured output, draft replies/tickets in Slack, and request human confirmation before executing any external send or production write.",
  "project_url": "https://adwhispr.com",
  "repo_url": "",
  "creator_handle": "adwhispr",
  "creator_name": "AdWhispr Team",
  "creator_avatar_url": null,
  "creator_url": "https://x.com/adwhispr",
  "creator_platform": "x",
  "creator_cal_url": null,
  "claimed_by_user_id": null,
  "scouted_by_handle": null,
  "source_url": "https://adwhispr.com",
  "source_tweet_id": null,
  "source_origin": "certified_builder",
  "source_posted_at": null,
  "x_likes": 270,
  "x_bookmarks": 640,
  "x_retweets": 160,
  "x_views": 3780,
  "human_upvotes": 270,
  "human_installs": 270,
  "bot_pulls": 640,
  "pulse_score": 87,
  "gravity_rank_score": 2257.5,
  "is_featured": 0,
  "is_verified": 1,
  "is_sponsored": 0,
  "sponsor_tier": "free",
  "sponsor_label": "",
  "sponsor_cta_url": "",
  "sponsor_expires_at": null,
  "commercial_intent_score": 0,
  "status": "active",
  "created_at": "2026-10-24T20:00:00Z",
  "updated_at": "2026-10-24T20:00:00Z",
  "verified_at": null,
  "primitive": "use_case",
  "title": "Autonomous Google & Meta Ads Wasted-Spend & Negative Keyword Auditor",
  "description": "Audits search-term reports and ad-set frequency daily via AdWhispr MCP, flagging zero-conversion queries and staging negative keyword lists for approval.",
  "category": "marketing-seo",
  "tags": "[\"paid-ads-search-term-negative-hygiene\", \"use-case\", \"marketing-seo\", \"adwhispr\", \"adwhispr-mcp\", \"adloop-cloud-mcp\"]",
  "agent_compatibility": "[\"grok-bot\", \"claude-code\", \"cursor\"]",
  "author_handle": "adwhispr",
  "author_name": "AdWhispr Team",
  "author_avatar": null,
  "source_tweet_url": "https://adwhispr.com",
  "github_url": "",
  "external_url": "https://adwhispr.com",
  "upvotes_count": 270,
  "installs_count": 270
}